Allu Arjun to endorse Joy Alukkas

Allu Arjun has just been signed on as a brand ambassador of a Kerala-based jewellery brand Joy Alukkas and will be the face of the brand in AP. The actor completed an exclusive photo shoot for the commercials a few days ago.

The stylish star joins the list of actors in Tollywood who endorse jewellery brands, including Nagarjuna, Mahesh Babu and NTR Jr. Allu Arjun will shortly head to New Zealand to start shooting for his next film Iddarammayilatho , co-starring Amala Paul and Catherine.