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Iddarammayilatho to start shooting from Dec 20

The shooting of Allu Arjun-starrer Iddarammayilatho is likely to commence from December 20 in New Zealand. The stylish star is currently participating in a photo shoot session for a Kerala-based jewellery brand. He's expected to wrap up the formalities by this week while the unit is making all arrangements for the shooting.

Allu Arjun to endorse Joy Alukkas

Allu Arjun has just been signed on as a brand ambassador of a Kerala-based jewellery brand Joy Alukkas and will be the face of the brand in AP. The actor completed an exclusive photo shoot for the commercials a few days ago.

The stylish star joins the list of actors in Tollywood who endorse jewellery brands, including Nagarjuna, Mahesh Babu and NTR Jr. Allu Arjun will shortly head to New Zealand to start shooting for his next film Iddarammayilatho , co-starring Amala Paul and Catherine.

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Photo shoot: Allu Arjun sporting 60 costumes in Iddarammayilatho

 

After the success of his recent movie Julayi, Stylish Star Allu Arjun has moved on to the shooting of his next movie Iddarammayilatho, which has been making headlines for all good reasons ever since it was announced. The latest buzz about this project, which is directed by Puri Jagannath, is that the actor appears in 60 costumes and

has reportedly done a photoshoot to test the look and feel of the character.

Iddarammayilatho, which was formally launched at the Ramanaidu Studios in Hyderabad on October 17, is a romantic comedy entertainer. Allu Arjun, who will always be careful of his look and feel, is playing a different role in this movie. Director Puri Jagannath has reportedly planned to show him in a brand new way in this film.

It is reported that Puri Jagannath has been busy preparing extensively for the sophisticated look of Allu Arjun in Iddarammayilatho. The actor will sport 60 different costumes in it, and Bunny and Puri have personally chosen the appropriate ones for the movie. Recently, they also carried out a photoshoot to test the look and feel of his character.

However, Iddarammayilatho, which is touted to be a big budget movie, is produced by Bandla Ganesh Babu, who is on cloud nine after the huge success of Gabbar Singh. Amala Paul and Catherine Tresa are playing the heroines alongside Allu Arjun, and Devi Sri Prasad is scoring the tunes. The movie is going to begin the production this month.

Allu Arjun Iddarammayilato to start from Dec 12

Stylish Star Allu Arjun’s next venture 'Iddarammayilatho..' regular shooting will kick start on December 12th in Newzealand as major portion of this movie is scheduled to film at abroad. This film is being directed by Puri Jagannath. And it is heard that Puri recruited new crew leaving his regular stuff back for the freshness in the movie. In Iddarammayilatho love, comedy and action will go hand in hand says one of our source.

Katherine and Amala Paul are have been roped into play the female leads in this film. Most of the popular and known artists in Telugu film industry will be doing important characters in Iddarammayilatho. Devi Sri Prasad is scoring music for this movie which is being produced by Bandla Ganesh under Parameswara Arts banner.

'Iddarammayilatho..' will be ready for release by Summer 2013.

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